Juicy Secrets Club promises an exclusive journey into a world of captivating content and vibrant community. We delve into the creation of a thriving online space, exploring everything from defining your ideal member to crafting a compelling brand identity and implementing robust monetization strategies. This isn’t just about building a club; it’s about cultivating a passionate community around shared interests and exclusive knowledge.
From meticulously crafted member personas to a comprehensive marketing plan, we’ll guide you through each step, ensuring your Juicy Secrets Club becomes a resounding success. We’ll explore innovative content pillars, interactive features, and strategies for sustainable growth and member retention. Get ready to unlock the secrets to building a truly engaging and profitable online community.
Target Audience Definition: Juicy Secrets Club
The Juicy Secrets Club thrives on connection and shared experiences. Our ideal members are individuals who value authenticity, vulnerability, and the power of storytelling. They are seeking a safe and supportive community where they can connect with like-minded people, share their experiences, and learn from others. This community offers a space for personal growth, self-discovery, and the celebration of individuality.Understanding the demographics, psychographics, and online behavior of our target audience is crucial for effective engagement and growth.
By carefully defining these aspects, we can tailor our content and communication strategies to resonate deeply with our members, fostering a vibrant and thriving community.
Ideal Member Profile
The ideal Juicy Secrets Club member is aged 25-45, with a strong online presence and a desire for meaningful connections. They are likely to be digitally savvy, comfortable sharing personal experiences (while maintaining appropriate boundaries), and interested in self-improvement and personal development. They value authenticity and genuine connection over superficial interactions. Psychographically, they are curious, empathetic, and open-minded individuals seeking a sense of belonging and shared understanding.
Their online behavior suggests a preference for interactive platforms, supportive communities, and content that encourages introspection and self-reflection.
Member Personas
Understanding our target audience requires a deeper dive. We’ve developed three distinct member personas to represent the diversity within our community:
- Ava: The Aspiring Entrepreneur
-Ava (32) is a driven and ambitious entrepreneur juggling a demanding career with a desire for personal growth. She’s active on social media, particularly platforms like LinkedIn and Instagram, where she seeks inspiration and connection with other professionals. She joined the Juicy Secrets Club to find a supportive community of like-minded individuals who understand the challenges and triumphs of entrepreneurship.She values authentic connections and open communication, seeking advice and mentorship while also offering her own experiences and insights. Her primary motivation is professional and personal growth, fueled by a desire to build a successful business and a fulfilling life.
- Ben: The Reflective Writer
-Ben (28) is a writer who uses his craft to process his emotions and experiences. He’s drawn to online communities that foster creative expression and meaningful conversations. He values vulnerability and authenticity, and he finds solace in sharing his thoughts and feelings with others who understand. He joined the Juicy Secrets Club to connect with a supportive community of writers and to find inspiration for his work.He is motivated by self-expression, personal growth, and the desire to connect with others on a deeper level. He’s active on platforms like Reddit and Twitter, engaging in discussions related to writing, mental health, and personal development.
- Chloe: The Wellness Advocate
-Chloe (38) is a wellness advocate who prioritizes mental and physical well-being. She actively seeks out resources and communities that promote self-care and personal growth. She is drawn to online spaces where she can connect with others who share her values and interests. She joined the Juicy Secrets Club to find a supportive community where she can share her experiences and learn from others.Her motivation is rooted in her passion for wellness and her desire to help others on their journey toward self-discovery. She is active on platforms like Instagram and Pinterest, sharing inspirational content and engaging with wellness-related communities.
Brand Identity & Messaging
The Juicy Secrets Club needs a brand identity that reflects its exclusive and exciting nature, while also maintaining an air of playful sophistication. Our brand messaging should emphasize the thrill of discovery, the joy of shared experiences, and the empowerment that comes from connecting with like-minded individuals. We aim to create a brand that is both aspirational and approachable.The overall goal is to establish the Juicy Secrets Club as the premier destination for those seeking intrigue, connection, and a touch of the unexpected.
We will achieve this through a carefully crafted brand voice, a memorable tagline, and a visually striking logo.
Brand Voice and Tone
The Juicy Secrets Club’s brand voice will be sophisticated yet playful, intriguing yet approachable. Think of a close-knit group of friends sharing whispered confidences – a mix of excitement, mystery, and genuine connection. The tone will be consistently positive and encouraging, avoiding any hint of negativity or judgment. We’ll use language that is both elegant and accessible, avoiding overly formal or overly casual phrasing.
Imagine a blend of the playful energy of a secret society with the warm inclusivity of a close-knit community. The language should be vibrant and engaging, drawing the reader in and creating a sense of anticipation and excitement. For example, instead of saying “Join our club,” we might say “Unlock a world of untold stories.”
Tagline
The tagline should encapsulate the essence of the Juicy Secrets Club: “Where intrigue unfolds, and connections ignite.” This tagline is concise, memorable, and hints at the excitement and community aspects of the club. It subtly suggests the mystery and the rewarding relationships that await members. Other potential taglines could focus on specific aspects of the club, such as exclusivity (“Your gateway to untold stories”) or empowerment (“Unleash your inner storyteller”).
The chosen tagline should be tested and refined through market research to ensure maximum impact.
Logo Concept
The logo will feature a stylized keyhole, subtly incorporating a flame within its design. The keyhole symbolizes the unlocking of secrets and exclusive access, representing the private and intimate nature of the club. The flame represents the passion, excitement, and vibrant energy of the community within. The keyhole will be a deep, rich purple, suggesting luxury and mystery. The flame will be a warm, golden orange, conveying warmth, energy, and the spark of connection.
The overall style will be modern and elegant, with clean lines and a sophisticated color palette. The font will be a modern serif, adding a touch of classic elegance to the overall design. The keyhole and flame will be seamlessly integrated, creating a visually striking and memorable logo that embodies the brand’s essence. The logo should be versatile, easily adaptable to various applications, from social media profiles to merchandise.
Content Strategy & Pillars
Unlocking the power of the Juicy Secrets Club requires a strategic approach to content creation. We will focus on three core pillars to attract and retain members, ensuring consistent engagement and a thriving community. Each pillar will be supported by diverse content formats, appealing to various learning styles and preferences. This strategy will build a strong foundation for long-term success and member loyalty.
Content Pillars: Unveiling the Core Themes
The Juicy Secrets Club’s content strategy revolves around three interconnected pillars designed to provide members with valuable insights, foster community, and deliver consistent entertainment. These pillars represent the foundation of our content creation and will guide the development of all future materials.
- Personal Growth & Self-Discovery: This pillar focuses on empowering members to unlock their potential through self-reflection, skill development, and personal transformation. Content will explore topics such as mindfulness, emotional intelligence, goal setting, and building confidence.
- Relationship Dynamics & Communication: This pillar delves into the complexities of human relationships, offering insights and strategies for building stronger connections, navigating conflict, and fostering healthy communication. Topics will range from understanding different communication styles to resolving relationship challenges.
- Intriguing Stories & Untold Tales: This pillar provides a platform for sharing captivating narratives, fascinating anecdotes, and unique perspectives on life’s experiences. This will include both member-submitted stories and curated content focusing on human interest, mystery, and the unexpected.
Content Formats: A Multifaceted Approach, Juicy secrets club
To cater to diverse preferences and maximize engagement, we will employ a variety of content formats across all three pillars. This multi-faceted approach ensures that members find the content accessible, enjoyable, and informative, regardless of their preferred medium.
- Articles: In-depth explorations of key topics within each pillar, offering actionable advice and insightful analysis.
- Videos: Engaging video content, including interviews with experts, motivational talks, and behind-the-scenes glimpses into the club’s activities. Imagine a video showcasing a member’s personal transformation journey, or an expert discussing effective communication techniques.
- Podcasts: Audio-based content featuring interviews, discussions, and storytelling, providing members with a convenient way to consume information on the go. A podcast episode could focus on a fascinating true story, or an interview with a relationship coach.
- Interactive Quizzes & Polls: Engaging members directly through interactive content that fosters community and encourages participation. A quiz could test members’ knowledge on emotional intelligence, or a poll could gather opinions on a relationship-related topic.
Three-Month Content Calendar
This calendar Artikels the planned content for the first three months, ensuring a balanced approach across all three pillars and a variety of formats. This is a flexible plan, subject to adjustments based on member feedback and emerging trends.
Month 1: Focus on Personal Growth & Self-Discovery
- Week 1: Article – “Unlocking Your Inner Potential: A Guide to Goal Setting”
- Week 2: Video – “Mindfulness Techniques for Everyday Life”
- Week 3: Podcast – Interview with a self-help expert
- Week 4: Interactive Quiz – “What’s Your Emotional Intelligence Score?”
Month 2: Focus on Relationship Dynamics & Communication
- Week 5: Article – “Mastering the Art of Communication: Tips for Healthy Relationships”
- Week 6: Video – “Navigating Conflict: Strategies for Resolving Disputes”
- Week 7: Podcast – Discussion on different communication styles
- Week 8: Interactive Poll – “What’s your biggest relationship challenge?”
Month 3: Focus on Intriguing Stories & Untold Tales
- Week 9: Article – “The Unexpected Journey: A Member’s Personal Story”
- Week 10: Video – Compilation of captivating short stories from members
- Week 11: Podcast – “True Stories of Resilience and Triumph”
- Week 12: Interactive Story Prompt – Encourage members to share their own untold tales.
Community Building Mechanisms
Building a thriving Juicy Secrets Club requires more than just compelling content; it demands a vibrant, engaged community. We achieve this by creating interactive spaces where members feel comfortable sharing, connecting, and contributing. Our strategy focuses on fostering a sense of belonging, encouraging participation, and ensuring a positive and respectful environment for everyone.Interactive features are crucial for keeping members engaged and returning for more.
They offer opportunities for connection, collaboration, and the sharing of experiences. This fosters a sense of community and strengthens member loyalty.
Interactive Features for Engagement
We will implement several interactive features designed to boost member engagement. These features will encourage active participation and create a dynamic community atmosphere. The goal is to move beyond passive consumption of content and cultivate a space where members actively shape the club’s experience.
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- Interactive Polls and Quizzes: Regular polls and quizzes on juicy topics will encourage participation and spark conversations. For example, a poll asking “What’s the juiciest secret you’ve ever kept?” or a quiz testing knowledge on celebrity gossip could generate lively discussion threads.
- Live Q&A Sessions: Hosting live Q&A sessions with club moderators or special guests will allow members to interact directly and receive personalized answers. This creates a feeling of exclusivity and builds relationships between members and the club leadership.
- Member Challenges and Contests: Regular challenges, such as “Share your most embarrassing childhood memory” (with appropriate anonymity safeguards), or contests like “Write the best juicy headline” will incentivize participation and reward creativity. Winners could receive exclusive perks or recognition within the community.
Encouraging Member-Generated Content
Member-generated content is the lifeblood of a successful online community. By encouraging members to contribute, we build a sense of ownership and shared responsibility for the club’s success. This also provides diverse perspectives and keeps the content fresh and engaging.
- Dedicated Forums and Discussion Boards: Creating dedicated forums for specific topics will allow members to engage in in-depth conversations and share their perspectives. Moderated forums ensure constructive discussions and prevent negativity.
- Content Submission Opportunities: We will establish clear guidelines and submission processes for members who wish to contribute articles, stories, or other forms of content. This provides a platform for members to showcase their talents and share their expertise.
- Recognition and Rewards: Recognizing and rewarding members for their contributions, whether through features, shout-outs, or badges, will encourage continued participation and foster a sense of community pride.
Managing and Moderating Member Interactions
A positive and respectful environment is paramount for a thriving community. Effective moderation is key to ensuring that all members feel safe and valued. Our moderation strategy focuses on proactive engagement and the establishment of clear community guidelines.
- Clear Community Guidelines: We will establish clear and concise community guidelines that Artikel acceptable behavior and content. These guidelines will be readily accessible to all members and consistently enforced.
- Active Moderation Team: A dedicated moderation team will actively monitor interactions, address inappropriate behavior promptly, and ensure that the community remains a safe and welcoming space for all.
- Reporting Mechanisms: We will provide easy-to-use reporting mechanisms for members to flag inappropriate content or behavior. All reports will be reviewed promptly and addressed appropriately.
Monetization Strategies
Unlocking the financial potential of the Juicy Secrets Club requires a multifaceted approach, blending various revenue streams to create a sustainable and thriving community. We’ll explore several models, focusing on building a robust and rewarding experience for both members and the club itself. The key is to offer value while generating income in a way that feels natural and beneficial to the community.
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Our monetization strategy will prioritize member satisfaction and long-term growth. We believe in building a strong foundation of trust and value, ensuring that revenue generation is a natural extension of the club’s core offerings rather than a disruptive force.
Membership Tiers and Pricing
Different membership tiers offer varying levels of access and benefits, creating a tiered pricing structure that caters to diverse needs and budgets. This allows us to cater to a broader audience and maximize revenue potential. For example, a “Basic” tier might offer access to a forum and monthly group chats, while a “Premium” tier could include exclusive content, workshops, and one-on-one consultations.
Pricing will be determined through market research and A/B testing, aiming for a balance between affordability and profitability. We will analyze competitor pricing and member feedback to refine our pricing model over time. Examples of pricing tiers could include: Basic ($9.99/month), Premium ($29.99/month), and VIP ($99.99/month), each with escalating benefits.
Affiliate Marketing
Collaborating with relevant brands and businesses can generate passive income. By partnering with companies whose products or services align with the club’s values and resonate with our members, we can offer affiliate links and earn commissions on sales. For instance, partnering with a company specializing in self-help books or online courses would be a natural fit. We would carefully select partners to ensure alignment with the club’s brand and maintain member trust.
The commission rates will be negotiated individually with each partner, ensuring a fair and mutually beneficial arrangement.
Sponsorships and Advertising
While maintaining a focus on member experience, we can explore carefully curated sponsorships and advertising opportunities. This would involve partnering with brands that align with our community’s values and interests, ensuring the advertisements are relevant and non-intrusive. The sponsorships would be integrated subtly, perhaps through branded content or exclusive member discounts. For example, a wellness brand could sponsor a monthly meditation session, or a lifestyle brand could offer exclusive discounts to club members.
We will carefully manage this to avoid overwhelming members with advertising.
Digital Products and Courses
Creating and selling digital products, such as ebooks, online courses, or workshops, can generate additional revenue streams. These products can expand on the club’s core offerings, providing members with valuable resources and further enhancing their experience. For example, a course on effective communication skills or a guide to building stronger relationships would be relevant and in demand. Pricing will be determined based on the value provided and the market rate for similar products.
Cost Analysis and Profitability Projection
Running the Juicy Secrets Club involves several costs, including website hosting, marketing expenses, payment processing fees, and potential salaries for team members. A detailed cost analysis will be conducted to project profitability, factoring in membership fees, affiliate earnings, and other revenue streams. We will use a financial model that projects revenue and expenses over a specific period, allowing us to make informed decisions about resource allocation and pricing strategies.
This will include conservative estimates for each revenue stream, allowing for unexpected fluctuations. We will regularly review and adjust this model based on actual performance data.
Platform Selection & Design
Building the Juicy Secrets Club’s online home requires careful consideration of the platform. The ideal platform must balance ease of use for members, robust community features, and secure content management. Several options exist, each with its own strengths and weaknesses.Choosing the right platform is crucial for creating a thriving and engaging community. A well-designed interface will enhance user experience and encourage active participation, fostering a sense of belonging and excitement amongst members.
The technical aspects, while important, should always support the overall vision of creating a welcoming and enriching space for sharing and connecting.
Platform Comparison: Discord vs. Mighty Networks vs. Private Facebook Group
The three most suitable platforms for a community like the Juicy Secrets Club are Discord, Mighty Networks, and a private Facebook Group. Each offers unique advantages and disadvantages. Discord excels in real-time interaction, making it perfect for quick chats and spontaneous discussions. Mighty Networks provides more structured content delivery and community management tools. A private Facebook Group leverages the existing vast user base of Facebook, providing immediate access to a potential audience.
However, it lacks the advanced features and customization options of the other two.
- Discord: Offers robust voice and text channels, allowing for diverse forms of communication. It’s highly customizable, but requires more technical expertise for setup and management. Ideal for a highly active, real-time community. However, the free version has limitations on file storage and customization options.
- Mighty Networks: Provides a more polished and professional feel, with built-in tools for course creation, community management, and monetization. It’s easier to manage than Discord but less flexible. It offers a more structured experience, potentially better suited for delivering premium content. However, it comes with a subscription fee.
- Private Facebook Group: Leverages Facebook’s existing infrastructure and large user base. It’s easy to set up and requires minimal technical knowledge. However, it offers limited customization options and relies heavily on Facebook’s algorithms and policies. This can limit control and potentially impact community engagement.
User Interface Mockup
The Juicy Secrets Club’s online space should prioritize ease of navigation and a visually appealing design. Imagine a homepage featuring a vibrant, welcoming banner image showcasing diverse individuals, symbolizing inclusivity and the diverse range of personalities within the club. This would be followed by a clear, concise introduction to the club, its mission, and its values.A prominent section would showcase upcoming events and announcements, while another would highlight featured content, such as member spotlights or particularly engaging discussions.
Subsequent pages would be dedicated to different categories of content, such as specific interest groups or themed discussions. The user profile section would allow members to personalize their profiles, showcase their interests, and manage their notification settings. A clear and intuitive search function would ensure that members can easily find the information they need. The overall color scheme would be warm and inviting, reflecting the friendly and supportive nature of the community.
The font should be easy to read and consistent throughout the platform. The design should be responsive, adapting seamlessly to different screen sizes and devices.
Technical Requirements and Development Process
The technical requirements will vary depending on the chosen platform. For a custom-built solution, a skilled web developer proficient in front-end and back-end technologies (such as React, Node.js, or similar) would be necessary. This would allow for maximum flexibility and customization. However, this approach requires a larger investment in time and resources. For platforms like Mighty Networks, the technical requirements are minimal, as the platform handles most of the technical aspects.
The development process would involve selecting a platform, designing the UI/UX, developing or customizing the chosen platform, testing thoroughly, and launching the community. Regular maintenance and updates would be essential to ensure optimal performance and security. For a Facebook Group, minimal technical expertise is required, focusing primarily on community moderation and content creation.
Marketing & Promotion
Unlocking the potential of the Juicy Secrets Club requires a multi-faceted marketing approach designed to resonate with our target audience and foster a sense of exclusive community. Our strategy will leverage a blend of online and offline tactics to maximize reach and engagement, building anticipation and excitement around membership.Our marketing plan focuses on building brand awareness, generating leads, and converting prospects into loyal members.
We will achieve this by highlighting the unique value proposition of the Juicy Secrets Club – a safe, supportive, and engaging space for sharing and connecting. This will be achieved through targeted campaigns across multiple channels.
Social Media Promotion Strategies
A robust social media presence is crucial for attracting new members. We will utilize platforms like Instagram, TikTok, and Facebook, tailoring content to each platform’s unique audience and style. Instagram will feature visually appealing content showcasing the community’s vibrant atmosphere and highlighting member success stories. TikTok will leverage short, engaging videos that create a sense of intrigue and excitement around the club’s exclusive content.
Facebook will focus on building a strong community through interactive posts, polls, and Q&A sessions. We will use targeted advertising campaigns on each platform to reach specific demographics interested in personal growth, self-improvement, and connection. This includes retargeting users who have interacted with our content previously.
Influencer Outreach Program
Partnering with relevant influencers will significantly amplify our reach and credibility. We will identify influencers who align with our brand values and target audience. This will involve collaborations such as sponsored posts, giveaways, and exclusive content previews. For example, a partnership with a popular self-help blogger could introduce the Juicy Secrets Club to their engaged audience, fostering trust and encouraging membership.
We will track the performance of each influencer campaign to optimize future collaborations.
Promotional Materials Design
Visually compelling promotional materials are essential for capturing attention and conveying the essence of the Juicy Secrets Club. Our flyers will feature a sleek and sophisticated design, emphasizing the exclusivity and benefits of membership. They will include a compelling headline, a brief description of the club’s value proposition, a call to action (e.g., “Join Now!”), and a QR code linking to the membership application.
Social media posts will follow a similar aesthetic, utilizing high-quality images and videos to maintain brand consistency. Email templates will be designed to be personalized and engaging, providing valuable information and encouraging immediate action. For example, a welcome email to new subscribers could offer a free introductory resource, encouraging further engagement.
Risk Management & Legal Considerations
Building a thriving Juicy Secrets Club requires a proactive approach to risk management, ensuring both the legal and ethical well-being of the community. This involves careful consideration of potential legal pitfalls and the development of robust strategies to protect members and maintain the club’s reputation. Transparency and a commitment to responsible practices are key to long-term success.Protecting member data and privacy is paramount.
Failure to do so can lead to significant legal repercussions and irreparable damage to trust within the community. A robust strategy is essential to prevent data breaches and ensure compliance with relevant regulations.
Data Privacy and Security Measures
The Juicy Secrets Club will adhere to the highest standards of data privacy and security. This includes implementing robust security measures to protect member information, such as strong password policies, encryption of sensitive data, and regular security audits. We will comply with all applicable data protection laws, including GDPR and CCPA, ensuring transparency in our data handling practices.
Members will have control over their data, with clear options for access, correction, and deletion. We will also maintain detailed records of data processing activities, allowing for accountability and compliance auditing. Regular training for staff on data protection best practices will be implemented to mitigate human error.
Crisis Management Plan
A comprehensive crisis management plan is crucial for navigating unexpected events. This plan will Artikel procedures for responding to potential crises, such as data breaches, negative publicity, or legal challenges. It will include designated communication channels, pre-approved messaging, and a clear escalation path for addressing issues promptly and effectively. For example, a pre-written press release template addressing a hypothetical data breach will be prepared, outlining steps taken to mitigate the situation and support affected members.
This ensures a consistent and informed response, minimizing potential damage. Regular drills and simulations will test the effectiveness of the plan and identify areas for improvement.
Legal Compliance and Ethical Guidelines
The Juicy Secrets Club will operate within the bounds of all applicable laws and regulations. This includes adhering to copyright laws, intellectual property rights, and defamation laws. Clear community guidelines will be established, outlining acceptable behavior and content, and a robust moderation system will be in place to enforce these guidelines. Ethical considerations will guide all club activities, prioritizing member safety and well-being.
We will actively seek legal counsel to ensure compliance and proactively address any potential legal issues. This includes regularly reviewing and updating our terms of service and privacy policy to reflect changes in legislation and best practices.
Membership Growth & Retention
Building a thriving Juicy Secrets Club requires a strategic approach to attracting new members and keeping existing ones engaged. This involves creating a welcoming environment, providing valuable content, and fostering a sense of community that members genuinely appreciate and want to be a part of. Success hinges on a well-defined onboarding process, consistent engagement tracking, and a compelling loyalty program.
Understanding member behavior and satisfaction is crucial for sustained growth. By implementing effective tracking mechanisms and regularly analyzing data, we can identify areas for improvement and proactively address any concerns. This data-driven approach will allow us to tailor our strategies for maximum impact and ensure the club remains vibrant and appealing to its members.
Onboarding New Members
A seamless onboarding experience is vital for turning new members into active participants. This involves a clear welcome message, a guided tour of the club’s features, and immediate access to valuable content. We can achieve this by providing a dedicated onboarding email sequence, introducing members to key community members, and facilitating participation in early club activities. A welcome video showcasing the benefits of membership and highlighting successful member stories could also boost initial engagement.
This initial positive experience sets the stage for long-term commitment.
Member Engagement Tracking
Regularly monitoring member engagement is key to understanding what resonates with our audience and identifying areas needing improvement. This involves tracking metrics such as login frequency, content consumption, participation in discussions, and feedback provided. We can use these insights to personalize content recommendations, identify trending topics, and adapt our strategies to better meet member needs. For example, if we notice a significant drop in forum activity, we can implement strategies like themed discussions or contests to re-engage the community.
Loyalty Program Design
A robust loyalty program incentivizes member retention and rewards continued engagement. This could include tiered membership levels with increasing benefits, exclusive content access, early bird access to events, or personalized gifts. For example, members who consistently participate in discussions or refer new members could earn points redeemable for premium content or merchandise. This program should be designed to feel rewarding and exclusive, reinforcing the value of membership and strengthening the bond between the club and its members.
Points could be tracked using a dedicated system within the club’s platform, providing a clear and transparent way to track progress and unlock rewards.
Ending Remarks
Building the Juicy Secrets Club is more than just creating an online platform; it’s about fostering a vibrant, engaged community around shared passions and exclusive content. By carefully considering your target audience, crafting a compelling brand identity, and implementing effective monetization and marketing strategies, you can create a thriving space where members feel valued and connected. Embrace the journey, and watch your Juicy Secrets Club blossom into a remarkable success story.
